Portfolio Review: For most owners and developers, their existing portfolio is more valuable than any planned new openings and acquisitions. A periodic portfolio review provides a strategic perspective of existing tenant mix strategies. An evaluation of the individual center's performance/ productivity, trade area demographics, tenant mix and existing and proposed competition is conducted. The analysis and recommendations form the basis for key asset decisions such as anchor mix, inline leasing, remodels, expansions and dispositions.

Tenant Solicitation: All tenants are not the same. The process of recruiting or retaining a tenant varies from company to company. Location Strategies identifies key market characteristics important to specific retailers. A comparison of the subject site is made with existing locations of the target tenant in order to identify the site’s strengths. This represents a more compelling argument for the project than merely providing information for the subject project alone.

Market Strategy: A market is a dynamic entity. Changes in competition, population distribution and road patterns can render locations obsolete. Location Strategies inventories market metrics impacting existing locations and those of key competitors. Recommendations are made regarding new opportunities, remodels, and expansions – allowing clients to keep up with market factors influencing their development.

Trade Area Analysis: The trade area is the demand basis for the products and services the center offers. An accurate understanding of the center’s’ trade area represents an important competitive advantage. The trade area is based on charge card activity, survey work, drive times, analog locations and competitive placement. Once defined, the trade area influences leasing and marketing decisions. Small area performance gaps can also be identified in this process. Many retailers prefer actual trade area definitions over ring data when making location decisions.

Refinance Submissions: Investors and banks now need much more than P&L statements and rent rolls to justify refinancing a shopping center. Augmenting a refinance submission with up-to-date demographic and competitive data can increase the chances of acceptance.

Marketing Presentations: An inexpensive and simple to produce byproduct of many of Location Strategies’ products and services is a marketing presentation for a subject location. (This can also be done as an independent project.) Location Strategies identifies demographic, competitive and location elements which put the subject location in the best possible light. Application includes tenant-specific solicitation packages, generic tenant solicitation packages, press kits and internal reporting needs.



Feasibility Studies: A Location Strategies’ feasibility study provides key revenue elements needed for effective financial analysis. Factors utilized in this study typically include population and household growth, accessibility and competitive strength in addition to other variables appropriate to the client. Developers are provided with sizing, timing and tenant mix recommendations.

Acquisition Analysis: Acquiring an existing center requires much of the same market due diligence as opening a new center. Although the current revenue stream is known, pricing is also influenced by the anticipated future revenue growth. This growth is impacted by market demographics, existing and future competition, anchor/tenant mix and long-term anchor/tenant viability. Location Strategies prepares a feasibility study for acquisition targets with specific emphasis on how these factors impact revenue growth.

Predevelopment Process: The actual construction of a new project takes less time than the predevelopment process. Land assembly, re-zoning, neighbor relations and tenant interest generation can require several days in the field attending numerous meetings. Locations Strategies can serve as a predevelopment field rep or backup when needed.

New Market Identification: Location Strategies provides the tools to select new markets offering the best chance of success. Objective measures of competitive strength, growth and existing players’ performance are developed to optimize new market decisions.

Tenant Solicitation: All tenants are not the same. The process of recruiting a tenant varies from company to company. Location Strategies identifies key market characteristics important to specific retailers. A comparison of the subject site is made with existing locations of the target tenant in order to identify the site’s strengths. This represents a more compelling argument for the project than merely providing information for the subject project alone.

Marketing Presentations: An inexpensive and simple to produce byproduct of many of Location Strategies’ products and services is a marketing presentation for a subject location. (This can also be done as an independent project.) Location Strategies identifies demographic, competitive and location elements which put the subject location in the best possible light. Application includes tenant-specific solicitation packages, generic tenant solicitation packages, press kits and internal reporting needs.